Business, Brains & the Bottom Line
Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast
Business, Brains & the Bottom Line
Ep. 140: How Authors Turn Books into Client-Attraction Engines with Henry DeVries
Most business owners think a book is about selling copies. Henry DeVries knows better.
In this episode, Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books, including a McGraw-Hill international bestseller, breaks down how a book can become one of the most powerful tools for attracting ideal clients.
Henry shares the simple, repeatable framework he teaches agency owners and entrepreneurs to use their book as a positioning asset—not a commodity. We explore how the right book establishes instant credibility, opens doors to paid speaking opportunities, and generates a steady flow of inbound leads without requiring prospecting.
If you’ve ever thought about writing a book—or already have one but aren’t seeing results, this conversation will change how you think about authorship, authority, and growth.