Business, Brains & the Bottom Line
Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast
Business, Brains & the Bottom Line
Ep. 132: The START Formula: Building a Winning Digital Marketing Plan with Corey Morris
Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins the show to share his proven framework for creating powerful digital marketing strategies. With over two decades of experience helping brands thrive online, Corey developed the START process, a simple yet comprehensive approach built around Strategy, Tactics, Application, Review, and Transformation.
In this conversation, Corey breaks down how START can help any business cut through the noise, align their marketing efforts with business goals, and achieve measurable growth. Whether you’re a business owner, marketer, or leader looking to sharpen your digital edge, this episode offers a practical roadmap to success.