Business, Brains & the Bottom Line
Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast
Business, Brains & the Bottom Line
Ep. 63: How not to Sell with CISO Ron Sharon
My guest on the Business, Brains & The Bottom Line Podcast is CISO Ron Sharon. In addition to discussing cybersecurity, we discuss the best ways to go about creating relationships and how to proactively interact with folks on LinkedIn. As a CISO, Ron is approached by a ton of salespeople, and with that, he shares what he feels are the best ways to add value without constantly trying to sell him something all the time. Playing the long game and building relationships is the way to go if you're looking to create a brand and sell in the long run.